Social Media Research, Intelligence For Business
Social media intelligence creates a new method to gather data.
Competitive Intelligence Investigators focus on numerous, non
traditional sources to analyze trends, markets, customers,
competitors, employees, and suppliers. They can also gather
information intelligence from secondary sources such as published
data, articles, and market research), on the other.
intelligence operates on a different levels, identifying people and
their conversations in social databases. Its logic is that if you
can find the right "investigator" and experts collecting and
channeling vital, accurate information, that eliminates the need for
extensive searches of traditional databases and published
Identifying the right investigator ultimately
should induce companies to join existing online conversations and
even shape them. This real-time information may help preempt key
actions of competitors or lead to adjustments of strategy.
Social Media Investigations, Insights Into The Plans Of
Competitors, Suppliers, And Customers. Scroll Down
The Power Of Social Media Grows.
media grows, it no longer makes sense to treat it as an experiment.
Senior leaders can harness social media to shape consumer decision
making in predictable ways.
Executives certainly know what
social media is. Facebook users constituted a country, it would be
the world's third largest, behind China and India. Social media is
so essential: its ability to amplify word-of-mouth effects. Yet the
vast majority of executives have no idea how to harness social
media's power. Companies diligently establish Twitter feeds and
branded Facebook pages, but few have a deep understanding of exactly
how social media interacts with consumers to expand product and
brand recognition, drive sales and profitability, and engender
Social Media Research Works.
quickly learned that social media works, many companies surveyed
already use social-media intelligence gathering as a primary
research tool to reach customers. Social Media Investigations are
expected to rise within the decade. Large of small companies will be
united in one aspect that social media data is essential for the
life of their business.
A major element involved giving
social-media intelligence gathering is of a American model of a car,
having customers document their experiences with this vehicles on
various social channels. Videos related to this vehicle campaign
generated 3.6 million views on YouTube, and the manufacture received
35,000 requests for information about the vehicle. When it finally
became available to the public, in late 2014, some 9,000 cars sold
in the first six days.